It’s a symbol of life, new beginnings, ambition, and wealth. Green is one of nature’s favorite colors, so that’s why eco-friendly brands that focus on health and outdoors use this color in their brand’s logo. Incorporate yellow in your brand’s logo when you want to get the attention of your consumers.
This cheerful color boosts mental activity and evokes positive feelings of optimism, friendliness, and extraversion. You might see yellow in brand logos for fitness, budgeting, and digital-related businesses. The Psychology of YellowĪdd a hint of yellow to your brand’s logo when you want to balance the other colors. Use this highly visible color in your brand’s logo when you want to increase your consumer’s mental activity, boost their brain’s oxygen supply, or give them an enhanced sense of activity. Orange also stimulates hunger in the human brain, so you might see this color used in brand logos for restaurants as well. You might see this color in fitness, logistics, and technology brand logos. Orange is a color that’s associated with liveliness, creativity, and joy. Use red in your logo when you want to encourage activity and strength in your consumers. This warm, intense color stimulates the brain and evokes passion, energy, love, desire, and determination. Red is color that you might see in used in logos for retail and health-related companies. Incorporating more or less of the following colors can help send the right message to your target audience. Each color in your logo has its own psychological impact. Your brand’s logo doesn’t have to be one solid color. Knowing which colors to use to evoke which emotions-or which colors to avoid-can help define, align, and strengthen the perception of your brand. While that might seem like a missed opportunity, it’s for good reason: Color theory-the psychology of how color affects us-plays an important part in logo designs.
Have you ever given much thought to the colors of your favorite brands’ logos? Even when a company does a logo redesign or update, they rarely change the color scheme. Why Color Psychology & Theory are Important for Brands
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